![]() This way, when the image is put together and posted as a grid, it forms a cohesive story and does not spam followers.Different ways to integrate this grid strategy include: It’s important to choose high-resolution images that, when broken into a grid, could still function as an aesthetically appropriate post on its own. Step 2: Choose the best grid design based on the brand and available content Sixty percent of brands use the same filter for every post - which helps to increase brand recognition. Step 1: Develop an aesthetic for the gridĭetermine the brand filter preset (a Screen Pilot recommendation is to use either VSCO or Adobe Photoshop) that fits the hotel's Instagram account, and keep it consistent. This is important for creating a “digital mood board” that prompts users to scroll the feed. Pro Tip: Display a curated and design-forward feed on your resort website in an aesthetically-pleasing way like Turks & Caicos hotel Beach Enclave has done (seen below).īefore designing a grid, research and understand the hotel’s social media style and aesthetic.
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